February 27, 2013

Social Media for Social Good

Charity News - Social Media for Social Good

"Social media—through which users create online communities to share information, ideas, personal messages, and other content—is a powerful and accessible tool. With free online tools such as FacebookTwitter, andGoogle+, governments, nonprofits, corporations, and individuals all have the ability to communicate their messages and participate in conversations with a global audience. Social media allows nonprofits and groups promoting social causes, even those with limited budgets, the opportunity to magnify their voices. In our hyper-connected world, individuals have the tools to effect change, raise millions of dollars, find volunteers, and make a global impact."

The infographic to the left, entitled Social Media for Social Good, was created by Master of Public Administration department at UNC Chapel Hill. It profiles several successful grassroots and nonprofit campaigns, explains tactics that increase the impact of a message, and explores emerging trends in charitable giving and volunteering. Highlights include:
Making a Global Impact
    • The day following the Haiti earthquake of 2010, CNNsuser-generatediReport had 1.4 million page views.
    •  Twestival, a global offline event supporting various nonprofits, raised $1.75 million in 45 countries.
 Giving Back
  • One in five adults in the U.S. has donated to a nonprofit online.
  • TweetDrive 2011 harnessed the power of Twitter to organize 38 in-person events in which people donated more than 4,200 toys.
Join the International Hand Foundation in our social media efforts to spread awareness. Visit us on Facebook page  or  Twitter. Thank you! 
Link to the original article: Social Media for Social Good Infographic - UNC Chapel Hill

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